Redefining Reach – Media Agency and the Quest for Audience Engagement
In the ever-evolving landscape of media and advertising, the concept of reach has taken on a new dimension. Traditionally, reach referred to the number of people who were exposed to a particular advertisement or message. However, in today’s digital age, media agencies are redefining reach to encompass a deeper and more meaningful metric: audience engagement. Audience engagement goes beyond mere exposure. It delves into the interaction, connection, and involvement that audiences have with content. This shift in focus is driven…